Boulevard 80 acre BBQ sauce


In kansas city barbeque is pretty important, so when one of my favorite local beer companies asked me to help them package up a new bbq sauce, i nearly fainted. My pal Brent anderson, the CD at Boulevard Brewing Co, and I wanted the packaging to let the sauce speak and say midwest awesome. It made me think of my youth in central kansas, where we looked to the farmers almanac as a guide ( like sauce is my guide to eating). It became a good starting point for design cues. Coupled with a true americana vibe, we put together a pretty memorable piece.
Copy: Brent anderson
Photography: kenneth swoger
responsibities: concept, design, type, illustration